MOBILE DEVICES SEEN BOOSTING NEW JERSEY GAMING

SEGA-Playing-with-New-Mobile-Ad-Partner-300x225Internet gambling analysts and casino executives expect the increased use of mobile devices to boost New Jersey’s gaming industry with the use of gambling through phones and other mobile devices likely to increase greatly in the current year.

In a move underscoring this expectation, an Atlantic City-based casino recently introduced additional mobile gaming applications for Android devices connected to WiFi as well as to 3G and 4G networks for its online sites. The move came after New Jersey became the third most-populous state to introduce online casino-style betting last year, following Nevada and Delaware.

“We are pleased to advance our online programme to include Android as well as 3G and 4G systems,” John Forelli, Vice President of Information Technology at Borgata Hotel Casino & Spa, recently said in a company statement. “Continued expansion to our New Jersey online consumers with more accessible technology is both exciting and creates more opportunity for growth.  Users will now have the ability to try their luck on most mobile devices anytime and anywhere in the state.”

The projected rise in mobile gambling is expected to fuel an increase in the number of users at New Jersey’s poker rooms and online casinos in 2014. The New Jersey Division of Gaming Enforcement recently said in a statement that the state’s gambling revenue had totalled $9.46 million in January 2014, marking a 28 percent increase from December last year, the first full month residents and visitors could play online in the state.

The report also showed that as of January 2014, 197,782 Internet gaming accounts had been created since the beginning of soft play on November 21, 2013. Total casino revenue, online and land-based, however declined 4.6 percent to $195.7 million in January, down from $205.2 million in the same period a year earlier. Mobile results from Livebet  Betsson are not accounted in those numbers. They will be there as of Q12014.

The state’s Internet gambling law was designed to stimulate business for its casinos, which have lost customers with neighbouring jurisdictions expanding their gambling. The availability of mobile devices however varies from one casino to another, mostly because state regulators are granting approval on a case-by-case basis for the technology of each casino.

There are rigorous standards put in place to make sure that the users are located within state boundaries, a crucial requirement of the law governing online gambling in the state of New Jersey. In addition, the state’s online casino operators are required to keep their hardware in Atlantic City properties.

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